Case-study The Purple Edge

The Purple Edge home page

A new marketing consultancy, The Purple Edge needed to get it's message out there and build it's own reputation as a centre of excellence. It's own online presence had to provide the tools it needed to communicate with potential clients.

The Strategy

To provide a fresh easily managed web site allowing The Purple Edge to keep content frequently updated and to publish 'articles' in the form of a blog.

What YellowHawk did

YellowHawk refined an outline graphic design around our Content.Control™ content management system and implemented the key features the client required to build reputation and to reach out to potential clients :

  • content management system (CMS) allowing the client to change page content and menu structure as the organisation evolved.
  • marketing blog
  • subscription management for blog and editorial newsletters

The site is fully managed by the organisation with YellowHawk providing technical support and hosting.

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