Transport for London needed to build a sense of community among the professionals of the 33 autonomous London Boroughs and hundreds of service utilities undertaking roadworks in London
To create an online service with its own independent identity that could meet the information needs of the hundreds of organisations and thousands of individuals as contributors and recipients.
What YellowHawk provided:
Design, implementation, hosting and maintenance of a protected site including:
The site is managed internally by a full-time webmaster using YellowHawk Content.Control™ technology.
Over the four years since the original release of the London Streetworks site, membership has been steadily growing until now there are over 2000 accounts representing over 300 organisations.
The site has been continually developed in partnership with TfL to include additional features as the community evolved. As well as the original community, a number of 'internal' special interest groups have been configured, each with a private microsite with derived branding.
In 2004 the London Streetworks site was given a second 'skin' and now also exists as the home of the London Highways and Utilities Committee (http://www.lhauc.co.uk).
For the last three years the site has provided a further marketing microsite for the London HAUC 'expo' (http://www.lhauc-expo.co.uk).Back to top of page