How do you get front page ranking on search engines and one million visitors a year on a zero marketing budget? CONTENT, CONTENT, CONTENT - and a little accessibility for good measure. At the forefront of the blogging revolution GadgetSpeak - the online magazine written by members for members - has done just that.
To set up a magazine where any members of the public can review their gadgets. The articles are moderated to ensure nothing inflamatory hits the screen!
URL : www.gadgetspeak.com
What YellowHawk provided:
We designed and set-up up an on-line magazine where any member of the public can write an article about gadgets. Features include :
OK we admit it, this one we designed ourselves for ourselves. It started as an experimental platform with a couple of objectives :
Quite a success for an experiment :
Day to day management of the site is provided by a couple of free-lance journalists who also provide a bulk of the content.
"We are astounded by the success of this site. It shows that passion and content
can compete with marketing spend any day. Our regular top page ranking on all good
search engines, and an ever growing fan base prove that technology, content, design
and accessibility are way up there with good looks and optimisation."
Peter Wilson, Yellowhawk Director