Case-study The Ashdown Clinic

The Ashdown Clinic home page

The Ashdown Clinic is one of Hertfordshire's leading complementary therapy centres. As part of an expansion of their services they wanted to revitalise their existing web-site with a particular emphasis on improving their performance in major search engines while at the same time enhancing their communication opportunities with existing and potential clients.

The Strategy

Provide a clean, clear, modern site design that optimised content for both visitors and for search engines. The online opportunities are enhanced through the provision of an article publication mechanism and by integration with YellowHawk's email marketing tools.

What YellowHawk did

The site is based around our SME communications product, Comms.Box™. Content on the site is managed by the client using the CMS elements of the system and our integrated blogging, contact management and email marketing tools allow The Ashdown Clinic concentrate on their business rather than waste time copying data between multiple systems. Key features:

  • content management system (CMS) allowing the client to change page content and menu structure as the organisation evolves.
  • automated article publication via or blogging tool
  • contact management and email marketing tools
  • subscription management for blog and email marketing communication

The site is fully managed by the organisation with YellowHawk providing technical support and hosting.

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