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Public Relations

YellowHawk has been involved with the Public Relations industry since taking a lead technical role in the XPRL.org industry consortium founded in 2001.

YellowHawk director Peter Wilson pioneered the technical development of an open standards for press releases and media reporting working with experts from across the PR industry and academia.

As a publisher, through our highly successful GadgetSpeak web-site we've worked with numerous PR agencies and in-house practitioners giving us a unique view into the requirements publishers have of their PR contacts.

The proliferation of on-line 'micro publishers' has significantly expanded the role of the PR function within an organisation. Now getting your message out there requires responding to both traditional and new media requests, often out of normal office hours.

  • On-line news releases
  • News syndication
  • Journalist subscription service
  • Image and resource libraries
  • Datasheets
  • Review asset management
  • Clipping and review archive
  • Newsletter signup and distribution

Providing an efficient on-line service offers opportunities to win new clients and increase revenue from existing clients.

If you'd like to know how YellowHawk can help you improve your on-line PR then please get in touch

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